Spintax#
Spintax lets you write one template that produces different text for each group. PilotPoster picks a random option from each {choice} block at post time.
Basic syntax#
Wrap options in curly braces, separated by pipes:
code
{Hello|Hi|Hey there} everyone! Check out our {new offer|latest deal|special promotion}.Each time PilotPoster posts, it randomly selects one option from each block. Two groups might get:
- "Hello everyone! Check out our new offer."
- "Hi everyone! Check out our latest deal."
Where spintax works#
- Post description in scheduled campaigns
- Auto first comment text
- RSS campaign post templates
Spintax applies independently for each group in a campaign, so every post gets its own random combination.
Nesting#
You can nest spintax blocks for more combinations:
code
{We {just launched|recently released}|Check out our} {new product|latest update}!Keep nesting simple. Deep nesting makes posts hard to preview and debug.
Best practices#
- Write 2 to 4 options per block. More options mean more variety but also more editing work.
- Keep options similar in tone and length so posts look natural regardless of the random pick.
- Test with a small campaign first to see how variations look in different groups.
- Combine spintax with AI customization (Pro AI) for maximum variation.
Example: real estate agent#
code
{Just listed|New on the market}: {3-bed home|beautiful family home} in {Downtown|Midtown}!
{DM me|Message me|Reach out} for {details|more info|a private showing}.Example: first comment with link#
Post text (no link):
code
{Excited to share|Happy to announce} our {new workshop|upcoming event}!First comment (with link):
code
{Full details here|Register at the link below}: https://example.com/eventWhat spintax does not do#
- It does not rewrite entire sentences with AI (use AI Customization for that)
- It does not guarantee every group gets a unique combination (with few options, repeats can happen)
- It does not fix grammar across random picks (write each option as a complete, correct phrase)